Douglas Elliman

As the nation's third largest real estate agency, Douglas Elliman has made a name for itself as powerhouse in the residential and commercial sector. From Bel Air chateaus to modern mega-mansions in Miami to nine-figure penthouses in Manhattan, the firm's top-tier agents, cutting edge technology, and incredible diversity of listings is truly world class. The company tapped me to re-vamp their Instagram story franchise creative and bring a more consistent, creative approach to managing each channel.

​

My assignment: Stay on the pulse of new listings, press-worthy homes, and must-see estates to curate and maintain the brand's seven social media channels. Drive new followers, engagement, website traffic, listing inquiries, and agent recruitment and retention by leveraging a mix of static, video, and custom content across corporate channels and the CEO's personal Instagram while maintaining the brand's luxury standards.