Experience
What began as an interest in marketing and e-commerce has grown into hands-on experience working with some of the world's top luxury brands - spanning fashion, interior design, real estate, jewelry, and art. As a Social Media Marketer, I leverage a unique blend of creativity, content creation and curation, copywriting, cross-functional collaboration, and a deep understanding of technology to navigate the ever-evolving digital landscape.
Over ten years of experience has equipped me with a versatile range of skills and knowledge to excel in diverse business types. From coordinating live coverage of international fashion weeks for a first-of-it's-kind retail model, to collaborating with the world's most celebrated interior designers, my creative fervor lies at the heart of all my achievements.
Full-Time
STARK / Ashley Stark Home
Social Media Manager
November 2021 - January 2024
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Grew total social media community by +35% to over 320,250 total followers, resulting in over 25 million impressions and 7 million video views.
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Directed transition to in-house social media integration and lead successful channel rebrand strategy.
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Managed daily operations across 14 social accounts and three brands, overseeing two direct reports.
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Collaborated cross-functionally to ideate, merchandise, create, and deploy engaging, on-brand digital content to drive brand awareness, engagement, site and showroom traffic, trade signups, and sales.
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Partnered with top interior designers, high-profile publications, and influencers to develop custom assets featured across website, email, social media and press.
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Strategized and launched five social media profiles for new DTC Ashley Stark Home brand, established 21 global STARK showroom Instagram accounts, and implemented ongoing educational programs.
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Oversaw planning, merchandising, styling, and creative direction for on-site and remote photo and video shoots, working closely with founder Ashley Stark, photographers, videographers, and creative and merchandising teams.
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Evaluated performance metrics to implement cross-channel data-driven strategies, conducted industry trend research, and stayed on the pulse of consistently evolving platform capabilities.
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Frequently attended industry events and photoshoots to live stream and capture content
1stDibs
Senior Social Media Associate
April 2019 - November 2021
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Increased social media following by +88% and generated over $376,000 in last-click social revenue.
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Planned, executed, and analyzed innovative social media strategies across 7 platforms, aligning with brand aesthetic and business objectives to drive community growth, engagement, and website and gallery traffic.
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Partnered with interior designers, sellers, artists, and merchandising and editorial teams to create unique marketing content, frequently capturing in-person, on-location video content.
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Sourced and managed all social-related assets, budgets, calendars, and partner obligations.
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Successfully facilitated a company re-brand and IPO across social media platforms.
Moda Operandi
Social Media Assistant
September 2017 - March 2019
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Increased social revenue by +1,277%, site traffic by +105%, audience by +50% to over 1.4M followers, and impressions by +200% YOY to generate over $2.5M in sales.
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Collaborated with international fashion houses, tastemakers, creative directors, stylists, models, and editorial teams to strategize, produce, capture, and post innovative and engaging omnichannel luxury fashion content.
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Managed real-time coverage of two international salons, branded events, and major international fashion weeks.
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Merchandised on-trend and engaging product and category social media features.
Consulting
Social Media Consultant
February 2024 - Present
In alliance with Douglas Elliman, The Isles Group is a full-service, luxury real estate company headquartered in Nassau, The Bahamas. Shortly after re-launching their brand in 2023, I was brought on board to create and execute a cohesive social media strategy and train real estate agents on social media best practices. Collaborating closely with leadership, I meticulously curate on-brand social media content to drive brand awareness, new followers, engagement and listing inquiries using a mix of professional listing imagery and videos, unique brand messaging, Bahamas educational content, and aspirational lifestyle content to inspire and drive action from potential clients and the larger real estate agent network.
Social Media Consultant
September 2023 - Present
In this role, I collaborate with real estate agents, PR, and editorial teams to conceptualize and execute compelling social content aimed at driving brand awareness and increasing listing inquiries.
I am responsible for managing community management, daily posting, and custom content creation including video editing across eight corporate social media channels. Additionally, I work closely with the CEO and Communications leadership on the CEO’s personal social media strategy. Lastly, I lead a refresh of social media franchise templates and launched a new SEO-forward Pinterest strategy.
Design Assistant /
Social Media Consultant
January 2022 - Present
With over 40 years of experience creating impeccable, bespoke interiors, interior designer and lifestyle expert Janet Simon has mastered the art of elegant and thoughtful spaces. I worked closely with Janet to redesign her website to showcase her beautiful portfolio and reflect her design style, and continue to collaborate with her on content creation, social media strategy, design concepts, material and artwork sourcing, and more.
The Sage Leaders
Brand Consultant
2023
Professor, coach, mom. Carmela O'Flaherty is many things, among them my biggest inspiration. So when she asked me to work with her on the branding of her new company, The Sage Leaders, it was a full-circle moment. From logo conception to website design, I was proud to showcase Carmela's Executive Leadership and Positive Intelligence Coaching, Speaking & Writing Skills Development and Cross-Cultural Agility services.
Gina Avino Artistic Design
Design Assistant
May 2016 - December 2017
My first hands-on experience with interior design was with New Jersey-based designer Gina Avino. A hybrid part-time role of social media advisor and home decor store associate gave me an insider look at the world of luxury design and a close mentor early in my career.
Glamour Dolls Makeup
Marketing Coordinator
June 2015 - November 2017
Cruelty free, vegan, and all under $5. I credit my college internship-turned-part-time position at Glamour Dolls Makeup as being the creative, entrepreneurial, and rewarding kick-start that set the tone for my professional career.
Initially tasked with running the small business's social media channels (circa 2015), I grew within the company to lead and collaborate across website and graphic design, email marketing, PR, events, wholesale relations, product development, inventory management and more.